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Viral DeFi Memecoin Cutoshi (CUTO) Continues Ecosystem Developments, With Launch of Cutoshi Wallet Website

Cutoshi

The MemeFi token Cutoshi (CUTO) continues to dominate with its blend of meme culture and real DeFi tools and has now launched its Cutoshi Wallet website. The team has made a large advancement. DeFi has become less complicated and more fun according to their goal since its inception. A Fresh Take on DeFi The platform stands out due to its unique capability of merging humor with operational functions. With their wallet launch, they now provide more ease for everyone across the board - from newcomers to seasoned users. The team expressed their goal to create a simple, useful system which both beginners and professionals could use. The new wallet enables users to manage their assets through a straightforward interface that functions for new users and experienced users alike. What You’ll Find in the Cutoshi Wallet You Hold the Keys It’s non-custodial. Your crypto possession remains under your control rather than a centralized entity. Works Across Chains The wallet connects with over 20 blockchains, so moving your tokens between networks won’t be a pain. No Extra Tools Needed Buying and staking? It’s all right there. No need to jump between different apps. More Utility for $CUTO The wallet will have exclusive features available only to users who hold $CUTO. The increased demand for the token will rise as more users join the platform because of this requirement. Strengthening the Cutoshi Ecosystem This wallet is part of a bigger plan. The Cutoshi project continues to develop an ecosystem that combines memes with real utility by working on the Cutoshi Wallet and Cutoshi Swap platform alongside other tools. According to the team, their mission extends beyond riding the popularity of memes. We are creating a system that people can utilize in their quest for financial freedom. Users can register for future notifications about the upcoming swap platform, which will launch shortly. About Cutoshi (CUTO) The Cutoshi MemeFi project delivers user-friendly decentralized finance tools that users can have fun with. Its multi-chain support alongside staking features and token swaps makes cryptocurrency easier to understand and usable for everyone. Want to Dive In? Visit the Swap Platform and Join the Waitlist: Cutoshiwallet.com Main Site: Cutoshi.com Twitter (X): @CutoshiToken Telegram: t.me/cutoshi Media or Partnership Inquiries? 📩 hello@cutoshi.com Cutoshi is a revolutionary meme coin inspired by the Chinese Lucky Cat and Satoshi Nakamoto’s teachings. It’s based on decentralization, privacy, and monetary freedom, embodying the blockchain's original purpose and ethos. Cutoshi has a vision - to introduce more people to cryptocurrencies and bring financial freedom to all who want it. This article is for general info only and isn’t meant as financial advice. Crypto is risky. Always do your own research or talk to a financial advisor before investing. Contact Details Cutoshi Camila support@cutoshi.com Company Website https://cutoshi.com/

April 16, 2025 02:25 PM Eastern Daylight Time

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Trending MemeFi Token Cutoshi (CUTO) Announces New Development, As Cutoshi Swap Website Goes Live

Cutoshi

Cutoshi (CUTO), one of the standout tokens in the MemeFi space, just hit a big milestone — the launch of its new platform, Cutoshi Swap. It’s designed to make trading crypto easier and more private by letting users swap tokens without having to connect a wallet. A Fresh Move for MemeFi Cutoshi has always mixed fun meme culture with real DeFi tools, which helped it grow a strong community. Now with Cutoshi Swap, it’s raising the bar again — offering a new way to trade across chains without the usual friction of wallet connections. The team behind the project said the platform is built to fix problems regular users face. Their words? “We’ve made something simple, with privacy in mind — multi-chain support, no wallet connect needed.” Why Cutoshi Swap Stands Out No Wallet Connection Needed You don’t need to connect your wallet to start swapping — this gives users more control and keeps things private. Supports Multiple Chains The platform isn’t stuck to just one chain. You can move your assets across different blockchains with ease. Very Few Restrictions They’re sticking to decentralization at its core — there’s no long list of banned tokens. That means more coins are usable here. Built for All Levels Whether you’re new to crypto or a DeFi pro, the interface is clean and easy to use. Part of a Bigger Plan This isn’t just a one-off feature. Cutoshi is building an ecosystem. Cutoshi Swap joins a growing list of tools under its belt, all built around transparency, community input, and pushing crypto forward — while keeping that meme vibe alive. One of the team members put it like this: “We think DeFi works best when users don’t have to jump through hoops. It should be simple, direct, and totally yours.” What is Cutoshi (CUTO)? Cutoshi is a MemeFi token — fun on the outside, serious on the inside. It blends meme culture with real utility, offering features like cross-chain transactions, non-custodial trading, and a reward system for its community. Its presale has already attracted people looking to join something that’s equal parts hype and value. Want to Dive In? Visit the Swap Platform and Join the Waitlist: CutoshiSwap.com Main Site: Cutoshi.com Twitter (X): @CutoshiToken Telegram: t.me/cutoshi For press or partnerships: 📧 hello@cutoshi.com Cutoshi is a revolutionary meme coin inspired by the Chinese Lucky Cat and Satoshi Nakamoto’s teachings. It’s founded on the principles of decentralization, privacy, and monetary freedom, embodying the blockchain's original purpose and ethos. Cutoshi has a vision - to introduce more people to cryptocurrencies and bring financial freedom to all who want it. This article is for general info only and isn’t meant as financial advice. Crypto is risky. Always do your own research or talk to a financial advisor before investing. Contact Details Cutoshi Camila Perez support@cutoshi.com Company Website https://cutoshi.com/

April 16, 2025 02:09 PM Eastern Daylight Time

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Frequency Forward Files FCC Petition to Block Sinclair Broadcast License Transfers for Five Stations

Frequency Forward

Today, Frequency Forward filed a Petition to Deny, urging the Federal Communications Commission to block the proposed transfer of broadcast licenses currently held by Sinclair, Inc. to Rincon Broadcasting Group. The complaint alleges that Sinclair has systematically used shell corporations to evade the Commission’s multiple ownership rules and has repeatedly misled regulators about the extent of its control over local television stations. Frequency Forward contends that Sinclair’s repeated misrepresentations and ongoing deception are disqualifying and that the FCC should hold a hearing into whether Sinclair and its shell companies are qualified to remain broadcast licensees. The filing argues that Sinclair’s long-standing use of sidecar companies, including Cunningham Broadcasting and Deerfield Media, amounts to de facto control of stations it cannot legally own under FCC rules. The petition further details how Sinclair concealed key financial and operational relationships, failed to disclose its consolidation of these entities as Variable Interest Entities (VIEs), shared legal counsel across all three companies, and made material misrepresentations in previous FCC proceedings. “Sinclair has spent decades building a shadow network of fake licensees to skirt federal ownership limits,” said Arthur Belendiuk, attorney for Frequency Forward. “These companies are not independent broadcasters; they’re fronts for Sinclair. Chairman Brendan Carr has said he’s committed to treating all broadcast licensing matters fairly and balanced, and we hope he approaches this case with the same urgency and determination he’s shown in his first months as Chair.” The petition is critical of the FCC’s 2020 $48 million consent decree with Sinclair, outlining in detail why the consent decree was an inappropriate substitute for a full investigation into misconduct that strikes at the heart of the public interest standard. This includes new evidence obtained via Freedom of Information Act request, which shows Sinclair continued to misrepresent material facts to the Commission while under investigation by the Media Bureau. The Media Bureau entered the 2020 consent decree relying on Sinclair’s misrepresentations, which the petition claims “adds another layer of deceit to its growing list of false statements, concealments and misrepresentations.” The license transfers being challenged include five Sinclair stations: KHQA in Quincy, Illinois, KTVO in Kirksville, Missouri, WICS in Springfield, Illinois, WICD in Danville, Illinois, and WVTV in Milwaukee, Wisconsin. The FCC must review and rule on the Frequency Forward petition before the sale of these stations can proceed. “The FCC’s job is to ensure that the public airwaves are used by companies that operate with honesty and integrity,” said Belendiuk. “Sinclair has shown a consistent pattern of deception—concealing ownership structures, misleading regulators, sharing lawyers, and evading accountability. These are not minor infractions. They go to the core of whether Sinclair deserves the privilege of holding broadcast licenses. The Commission must not look the other way.” A copy of the Frequency Forward’s Petition to Deny is available here. Frequency Forward: Frequency Forward is a public-interest organization and consumer advocacy watchdog dedicated to promoting greater transparency and accountability at the Federal Communications Commission (FCC). Our mission is to ensure the agency serves all Americans and is not beholden to entrenched corporate power. Additional information is available at frequencyfwd.com. Contact Details Raynor Ave. Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://frequencyfwd.com/

April 14, 2025 10:30 AM Eastern Daylight Time

Former ESPN NBA Insider Adrian Wojnarowski Joins Players Health’s NIL Advisory Board, Begins Brand Ambassadorship

Players Health

Players Health, the leading provider of athlete safety and insurance solutions, today announced the appointment of St. Bonaventure men’s basketball general manager and former ESPN NBA Insider Adrian “Woj” Wojnarowski to its NIL Advisory Board and as a brand ambassador. The partnership formally began on Friday, April 4, when Woj appeared on behalf of Players Health at the NCAA Men’s Final Four in San Antonio, Texas. Widely regarded as one of the most respected names in sports media, Woj joins the Players Health NIL Advisory Board after retiring from his award-winning role at ESPN, where he spent years breaking NBA news and guiding coverage across the network’s platforms. Now, as the general manager for St. Bonaventure men’s basketball, he oversees a broad range of responsibilities, including name, image, and likeness opportunities, transfer portal management, and alumni relations. “St. Bonaventure has given me opportunity to utilize three decades of relationships to create the greatest possible impact on the next generation of athletes,” said Wojnarowski. “Joining Players Health allows me to widen that circle even further, especially now, when NIL has opened remarkable doors. We want to ensure that while these athletes seize their opportunities, they do so with the safety and support they deserve.” Wojnarowski will join fellow industry leaders on the Players Health NIL Board of Advisors to drive strategic initiatives, engage in educational panels, and advance the Players Health mission at industry events. “Woj revolutionized sports journalism with his approach to reporting and relationships, and now he is bringing that same forward-thinking mindset to our team as one of the first GMs in college athletics,” said Tyrre Burks, Founder & CEO of Players Health. “NIL has fundamentally transformed the collegiate landscape, and there is no one better equipped to help us navigate this new era. His insights will be invaluable to our success as we work to develop solutions that keep athletes safe, supported, and empowered at every stage of their athletic career.” Players Health and Wojnarowski traveled to San Antonio for the NCAA Men’s Final Four, where Wojnarowski took part in a panel discussion on the evolution of the general manager role in collegiate athletics. The panel was held on Friday, April 4 at the Boggess Center during the Global NIL Conference hosted by Silver Waves Media. The announcement comes just three months after Players Health closed a $60 million Series C funding round to accelerate the expansion of their innovative athlete safety and insurance solutions across youth, recreational, collegiate, and professional sports. To learn more, visit: https://www.playershealth.com/ Players Health is a sports technology company providing digital risk management services, reporting tools and insurance products to sports organizations to empower them to stay ahead of their ever-changing safety and compliance responsibilities. Working towards establishing the safest environment for athletes, Players Health views the health and safety of athletes as a priority in today's sports landscape. Contact Details Hot Paper Lantern playershealth@hotpaperlantern.com Company Website https://www.playershealth.com

April 09, 2025 09:00 AM Eastern Daylight Time

Synaptics and VBox Communications Collaborating to Launch ATSC 3.0 Solutions at NAB 2025

VBox Communications

Synaptics Inc. (NASDAQ: SYNA ), a leading technology innovator, and VBox Communications Ltd. today announced their partnership to launch groundbreaking digital broadcasting solutions based on advanced ATSC 3.0 NextGen TV technologies at the NAB Show 2025 in Las Vegas. At NAB 2025, VBox and Synaptics will jointly showcase innovative solutions designed to transform how broadcasters, enterprises, and government agencies deliver TV content and Datacasting services. Leveraging the cutting-edge Synaptics VS640 system on chip (SoC) with DRM support, these solutions enable broadcasters to immediately capitalize on new revenue opportunities offered by ATSC 3.0 technology, significantly lowering operational costs while expanding their service capabilities. Both companies will continue leveraging the advanced AI capabilities built into Synaptics' SoC to further enhance and expand their offerings. “Our collaboration with Synaptics marks a significant step forward in digital broadcasting,” said Shlomo Turgeman, CEO of VBox Communications. “Together, we’re delivering innovative, reliable, and cost-effective ATSC 3.0 solutions.” “We’re excited to collaborate with VBox Communications in advancing the adoption of ATSC 3.0 technology,” said John Weil, VP and GM of IoT and Edge AI Processor Business at Synaptics. “This partnership exemplifies our commitment to innovation, enabling broadcasters and enterprises to deliver richer, more interactive experiences while opening new avenues for growth.” The partnership aims to accelerate adoption and broaden the benefits of NextGen TV technologies, supporting diverse use cases across multiple industries, including broadcast television, enterprise data distribution, public safety, and government communications. Attendees at NAB Show 2025 in Las Vegas are invited to experience live demonstrations at the VBox Booth #W3056 – West Hall. About Synaptics Inc.: Synaptics (NASDAQ: SYNA) is changing the way humans engage with connected devices and data, engineering exceptional experiences through innovative solutions. About VBox Communications Ltd.: VBox Communications delivers groundbreaking broadcast and Datacasting technologies, enhancing digital content distribution through next-generation ATSC 3.0 solutions designed for broadcasters, enterprises, and governmental agencies worldwide. Contact Details VBox Communications Shlomo Turgeman +972 54-453-2955 st@vboxcomm.com Company Website https://vboxcomm.com/

April 07, 2025 02:57 PM Eastern Daylight Time

TheLinkU and NIL Sports Attorney Mit Winter Partner to Launch First-Of-Its-Kind Revenue Share Execution Model for College Athletes

TheLinkU

TheLinkU, the premier NIL platform focused on simplifying and enhancing opportunities for college athletes and institutions, announced today its fully integrated revenue-sharing model and third-party program through strategic collaboration with renowned sports attorney Mit Winter. With almost two decades of experience focusing on sports law, Winter is one of the foremost experts and sought-after voices on the legal and regulatory issues in the ever-evolving NIL and college athletics landscape. The partnership is set to redefine collegiate athletics as it equips universities with the tools, legal frameworks, and cutting-edge technology necessary to implement effective revenue-sharing models. This will ensure that athletes are fairly compensated for their contributions to their colleges while maintaining integrity and compliance with a constantly shifting regulatory environment. The new offering comes at a pivotal moment in collegiate athletics, coinciding with the anticipated approval of the House settlement and the start of revenue sharing with student-athletes. “College athletics is on the brink of major transformation. This change brings new regulatory and compliance challenges, but it also presents an opportunity for universities to differentiate themselves in their support of athletes’ NIL efforts, in operational practices, and in revenue-sharing program structure,” said Winter. “I’m happy to help TheLinkU provide universities with solutions that streamline implementation, reduce costs, and drive operational efficiencies, allowing institutions to provide unmatched support for their athletes and navigate the changing landscape of college athletics with confidence and success.” TheLinkU's comprehensive and innovative SaaS revenue-sharing and General Manager (GM) platform models allow colleges to streamline and optimize opportunities for their athletes, making them easier to manage while ensuring the sustainability of their NIL programs. Focusing on compliance and athlete support, TheLinkU also fosters sustainable revenue generation for universities through more than 30 strategic business partnerships. By leveraging these partnerships, TheLinkU decreases the need for donor contributions and creates long-term financial opportunities, enabling athletic departments to achieve NIL success while maintaining financial stability. "College administrators and athletic directors are increasingly facing uphill challenges involving financial, legal, regulatory, and commercial unknowns as they try to put together competitive teams on the field or court,” said Austin Elrod, founder and president of TheLinkU. “As the entire market seemingly shifts weekly, the administrators that progressively look to technology to integrate opportunities and remain compliant will create a strategic advantage against the administrators trying to operate as they did in a pre-NIL world. Mit is an institution and a true pioneer in the NIL marketplace. By combining his legal and regulatory expertise and TheLinkU’s market-leading technology, we’ve created the most comprehensive solution that prioritizes compliance, fairness, and financial empowerment for athletes nationwide." To request a demo, please email info@thelinku.com. About TheLinkU Founded in 2022 by Austin Elrod, TheLinkU is a pioneering NIL platform dedicated to simplifying and enhancing opportunities for college athletes and institutions. With a focus on integrity and compliance, TheLinkU offers a comprehensive suite of services designed to empower athletes and support colleges in navigating the evolving NIL landscape. For more information, visit www.thelinku.com About Mit Winter Mit Winter is an attorney specializing in collegiate sports law and NIL issues. Mit is recognized as a leading college athletics and college athlete name, image, and likeness attorney, and as an authority on athlete revenue-sharing arrangements in collegiate athletics. Contact Details Digital Sports by Hot Paper Lantern Sterling Randle srandle@hotpaperlantern.com Company Website https://www.thelinku.com/

April 02, 2025 09:15 AM Eastern Daylight Time

US-BASED GROUP BUYS HISTORIC WOMEN’S SOCCER CLUB IN ROME; PLANS TO BUILD GLOBAL BRAND IN THE ETERNAL CITY

Club Underdog

Res Roma VIII (“Res Roma” or “Res”), an elite women’s soccer club based in Rome, Italy, today announced it has reached an acquisition agreement with an American-based ownership group with plans to expand the club’s footprint on an international level and build it into one of the most exciting projects in women’s sports. Res Roma is the only independent women’s club based in Rome competing in the elite divisions. The club has produced more than 30 players who have played on the Italian National Team and top European clubs. The club was born exclusively to grow the women’s game, with no male branch overshadowing its women’s team. Res was founded in 2003 to engage young girls from troubled backgrounds from Rome and to offer them redemption opportunities. Main partners in the venture include principal owner Matt Rizzetta; Rome-based executive and current President Francesco Sortino; NYU sports culture professor and Academic Director at the Tisch Institute for Global Sport Gina Antoniello; and multi-asset sports entity Club Underdog. “Rome is an iconic city, and this is just the first step as we transform Res into a destination brand for women’s soccer across the world,” said principal owner Matt Rizzetta. “We believe this will be one of the most exciting and inspiring ventures in the global women’s sports landscape and would like to thank Res founder Dr. Francesco Sortino for sharing our vision and giving us this opportunity.” The women’s soccer landscape in Rome includes Serie A sides AS Roma and SS Lazio, both being the women’s branches of their male parent clubs; and Res Roma, which is currently in Serie B. This news comes on the heels of record growth and investment in women’s soccer. Global revenues in women’s soccer grew by 35 percent last year, and UEFA recently announced an investment of more than $1 billion to grow the women’s game across Europe. Women’s soccer is expected to be a multibillion-dollar industry by 2026 and recent valuations and M&A transactions have validated this thesis. Angel City FC was recently acquired by former Disney CEO Bob Iger for $250 million and Chelsea FC’s women’s team was valued at $200 million. Simone Calzolai, Esq., Founder of SLC Law Firm, served as legal advisor. New ownership plans to announce exciting news and initiatives in the months ahead to build an international footprint. ABOUT CLUB UNDERDOG POWERED BY N6 Club Underdog is a multi-club sports entity wholly owned and operated by North Sixth Group, a New York and Los Angeles-based family office operating company. Under its ownership are historic sports clubs and assets including Campobasso FC, Dagenham & Redbridge FC, and Brooklyn FC. North Sixth Group became one of the first foreign ownership groups in history to achieve back-to-back promotions with Italian side Campobasso FC, bringing the club from the fifth tier to Serie C in just two years. In 2023, the group also made history as the first ownership group to bring an expansion football franchise to the Borough of Brooklyn. Kicking off in USL Super League and USL Championship in 2024 and 2025 respectively, Brooklyn FC is one of the only sports franchises in the United States to include a professional men’s and women’s team under the same platform. ABOUT RES ROMA VIII Founded in 2003 with the objective of engaging young girls from troubled backgrounds from Rome and the surrounding areas and offering them redemption opportunities, Res Roma is the most successful independent women’s team of Rome with a tradition and heritage respected across Italy. In 2018, Res Roma’s sporting title was sold to AS Roma and became the modern-day women’s branch of the AS Roma organization. Thanks to this acquisition, AS Roma continued Res Roma’s path of excellence, winning two consecutive Italian Serie A championships in 2023 and 2024. Leveraging its reputation and competency in women’s soccer, Res Roma was re-founded under its current name Res Roma VIII, where it restarted from the fourth division and climbed all the way up to Serie B, where it competes today. Res Roma plays its home matches at Linkem Arena, one of the only women’s-specific professional soccer venues in Rome. Contact Details N6 for Club Underdog Zak Hawke +1 717-756-7536 zak.hawke@n6krma.com Company Website https://n6clubunderdog.com/

April 02, 2025 09:00 AM Eastern Daylight Time

Introducing Saint Crewe, The New Clinically-Tested Skincare Brand For Gen Z Founded by Mom & Therapist to College-Aged Women, Erin Piper

Saint Crewe

Saint Crewe is a new dermatologist-tested, clinically backed skincare line designed specifically for Gen Z. Clinically tested on over 100 people, Saint Crewe is hypoallergenic, non-irritating, and suitable for all skin types, including sensitive skin. The brand’s four new products meet the clean beauty standards of Ulta, Sephora, and Credo while celebrating skincare as a fun, confidence-boosting ritual. As a mother of two and a therapist working with college-aged women, Saint Crewe Founder Erin Piper saw firsthand Gen Z’s growing curiosity about skincare and beauty trends. She realized that they were drawn to viral TikTok-famous products with bright, fun packaging, and the joy of experimenting with self-care. The issue? During the fun of applying face masks and creating skincare routines, the aggressive skincare ingredients were being overlooked. Many of these products contained harsh actives like retinol and glycolic acid – ingredients that weren’t suitable for their young skin. Saint Crewe Founder, Erin Piper, says, “As a mom and therapist to college-aged women, I’ve seen firsthand how much Gen Z loves experimenting with skincare. But there are too many trending products that cause more harm than good for young skin – damaged skin barriers, breakouts, irritation, you name it. That’s why I wanted to create a brand that is clinically effective, but still safe for everyday use. As a parent who has to say ‘no’ to so much – no to social media, to phones, to harmful ingredients, it feels really great to say ‘yes’ to skincare.” Erin sought out to create the ultimate solution to these concerns for the Gen Z community. She collaborated with leading labs, dermatologists, creatives, and beauty industry veterans – including the CEO of Saint Crewe, her long-time friend and skincare product development expert, Laura-Lucia Carothers – to develop a stunning range of vegan and cruelty-free skincare products that nurture this sense of curiosity while being expertly formulated to be gentle and safe for all skin types. Clean Beam Balmy Dream ($32): Lush cleansing balm formula that melts onto the skin as a foamy rinse-off cleanser that can remove sunscreen, makeup, and grime while bisabolol, ginger and calming turmeric soothes the skin. Team Gleam ($38): Daily water-gel serum that is loaded with superfruit goji berry and microalgae, helping balance the microbiome and fight against harmful blue light from screen time. Water Whip ($42): Light gel cream that delivers deep hydration and a natural glow with a boost of marine algae extract and vitamin E while soothing skin. Goji Go + Glow ($44): Packed with powerful aloe juice, microalgae and goji superberries to help keep breakouts at bay, this super mist balances excess oil while supporting your skin's microbiome. The brand’s name pays tribute to both a cherished family name and Sara Crewe, the beloved protagonist of A Little Princess. Saint Crewe isn’t just skincare, it’s innovation that redefines skincare for the next generation and anyone seeking a playful new way to care for their skin. Saint Crewe is redefining skincare for the next generation with fun, approachable, and age-appropriate formulas designed specifically for Gen Z. More than just skincare, Saint Crewe creates an experience, one that evolves with the brand’s community and becomes a playful part of their well-being. Built on the pillars of safety, individuality, integrity, well-being, and experience, Saint Crewe is committed to gentle formulations that nurture young skin with confidence and transparency. Trends fade. Skincare stays. With Saint Crewe, skincare isn’t just about looking good—it’s about feeling your best, inside and out. It will always be you. Contact Details Malinda Torres OGAKI mtorres@ogakidigital.com Company Website http://saintcrewe.com/

April 01, 2025 01:00 PM Eastern Daylight Time

Mid-Sized Data Centers Are Winning the Communications Battle While Many Industry Leaders Fall Behind

Hot Paper Lantern

Hot Paper Lantern (HPL), an integrated communications and marketing agency that helps brands build their reputations, create meaningful impact, and generate growth, released its latest data center industry study, "Who's Owning the Conversation?" The study analyzed over 35 companies spanning three key verticals: data center operators, cooling technology vendors, and network service providers. Data Center Operators included in the study: Aligned Data Centers • CloudHQ • Cologix • Compass Datacenters • COPT • CoreSite • DataBank • Digital Core REIT • EdgeConneX • Evoque Data Center Solutions • Flexential • OVHcloud • QTS Data Centers • Sabey Data Centers • STACK Infrastructure • Switch Inc. • Tencent Cloud • Vantage Data Centers Cooling Technology Vendors included in the study: Amana Heating & Air • American Standard • Bryant Heating & Cooling • Goodman Manufacturing • Heil Heating & Cooling • Nortek Global • Rheem • Rudd Heating & Cooling • York Air Conditioning • York International Network Service Providers included in the study: Adtran • Allied Telesis • Calix • Cambium Networks • D-Link • Inseego • MikroTik • TP-Link • Viavi Solutions • Zyxel Communications The research examines how these companies are shaping the mid-market narrative, identifies key areas for improvement, and offers data-driven strategies to help companies drive meaningful engagement. While some organizations take a proactive approach to their external communications by leveraging social media and media relations, others remain passive and allow third parties to shape their company’s narrative. This contrast sparks critical questions about how key sectors engage with their stakeholders and whether or not they will fully capitalize on the opportunities presented by the data center industry's unprecedented growth. "Data center operators have assumed that by just being active to generate some form of media coverage alone, this will translate to having a strong reputation. Our research proves that this is not the case. If you are not actively shaping your own story, someone else will do it for you, and often not in your favor," said Ed Moed, chief executive officer at Hot Paper Lantern. "The data center industry has grown exponentially in recent years, fueled by massive investments, technological advancement, and industry demand. Many companies have relied on that growth to define their value in the market, but as competition increases, a strong and strategic narrative is what will set organizations apart." Key Insights from the Study: Public Perception Doesn't Always Align with Coverage Volume – More coverage does not always translate to a stronger reputation. Nearly 10% of all social media conversations about the data center industry are negative. However, over 80% of that negativity comes from just two companies, and both are among the most active on social media. Their outsized presence has amplified criticism, highlighting the risks of lacking a strategic online narrative. Mid-Tier Operators Punch Above Their Weight in Influence — Despite having smaller budgets, some mid-tier data centers generate outsized impact. Based on revenue, the bottom half of companies analyzed averaged 7x more coverage and 15x more engagement, demonstrating the power of strategic messaging. Cooling Technology Vendors Are Missing Their Storytelling Opportunity — With sustainability and energy efficiency becoming critical topics, cooling providers remain surprisingly underrepresented in industry conversations. Ninety percent of cooling brands generate fewer than 500 media mentions across major platforms, creating a massive opportunity for those willing to participate in the discussion. Network Providers Are Failing to Engage the Data Center Audience — Despite playing a crucial role in data center operations, many network providers struggle to connect with their target audience. Most rely on generic product announcements rather than crafting narratives that will resonate with data center decision-makers. As a result, the top 40% of network providers account for 95% of the industry's digital visibility, leaving the majority with little influence in the conversation. "Cooling and network providers have expanded alongside the data center industry, yet their voice in industry discussions has not kept pace," said Moed. "As artificial intelligence accelerates demand for advanced infrastructure, these sectors must step forward. The companies that fail to establish themselves as industry leaders risk being overlooked, while those that actively shape the conversation will define the next phase of innovation and growth." For more details on the "Who's Owning the Conversation?" study, view the report here. HPL will continue tracking industry trends and key players, releasing quarterly reports about the evolving conversation. To stay informed on the latest findings and updates, visit www.hotpaperlantern.com and sign up for future reports. Hot Paper Lantern (HPL) is a New York City-based integrated communications and marketing agency that helps brands build their reputations, create meaningful impact, and generate growth. HPL partners with clients to find, engage, and form deeper connections with key audiences and stakeholders. For more information, visit www.hotpaperlantern.com. Contact Details Hot Paper Lantern emoed@hotpaperlantern.com Company Website https://hotpaperlantern.com/

April 01, 2025 10:00 AM Eastern Daylight Time

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